Sun Valley, Idaho has a long history of being a Hollywood-era vacation spot after it rose to fame by the writings of Ernest Hemingway. But its valley is also significant for its amazing potatoes.

The unexpected Sun Valley Potatoes website solution sprang from the richness of this history. With inspiration coming from the 1930's and 40's, the result has the simplicity of a modern design with the one-of-a-kind old-fashioned charm of vintage advertising.

See the live site →